Saiyaara Stars Ahaan Panday and Aneet Padda Join Pepsi Campaign

Ahaan Panday and Aneet Padda have been selected as the latest representatives for Pepsi’s advertising campaigns as the warm months draw near.

Indicating a calculated effort to strengthen its connection with Zoomer demographics and its enduring relationship with youth culture, drinks giant PepsiCo India has recruited two of the most talked-about debutants of this generation—Ahaan Panday and Aneet Padda—as the latest additions to the Pepsi family.

This decision broadens PepsiCo’s strategy of combining mainstream entertainment with youthful personalities. click here

“With Ahaan and Aneet, the brand introduces two emerging celebrities who embody this bold, raw energy. Recognised for their natural chemistry and rising popularity, the pair represents a demographic that engages with lifestyle trends instantly,” PepsiCo said in an announcement.

Saiyaara: A History of Star Power

This continues PepsiCo’s partnership with entertainment trends and young personalities. In 2023, the company featured Ranveer Singh in its Pepsi campaigns, while Kiara Advani and Sidharth Malhotra were featured as brand ambassadors for Quaker Oats.

Pepsi’s commercials, which have long been associated with youth culture and self-expression, featured personalities such as Ranbir Kapoor, Virat Kohli and MS Dhoni in 2024.

Previously, Salman Khan, Aamir Khan, Shah Rukh Khan, Rani Mukerji, Kajol and Shahid Kapoor have also appeared in PepsiCo’s promotional campaigns.

Saiyaara: Engaging the Next Generation

By welcoming Ahaan and Aneet into the Pepsi family, the brand continues its tradition of supporting young artists who reflect how today’s generation interacts with Pepsi—not merely observing the moment, but actively participating in the conversations surrounding it, the beverage giant said.

By signing Panday and Padda, who are widely viewed as rising Gen Z icons with significant online momentum, PepsiCo appears to be continuing its strategy of positioning itself at the intersection of social trends and youth culture.

The brand frequently partners with emerging and influential personalities who shape conversations among younger audiences.